 |
identity | illustration | icons | web | contact | |
|
|
||||||||
architectural illustration
Welcome . .
. thanks for stopping by!
We offer a range of architectural presentation services. Our architectural
illustrator and model builder teams are ready to serve. Our goal is to
consistently create exceptional architectural renderings and models - and to
deliver the final product on time and on budget. I look forward to
hearing from you.
The Society of Architectural
Illustration provides a valuable service translating the ideas and concepts of
the design professional into images that accurately portray not solely the
technical details of a proposed structure, but also the mood or ambience.
Many styles of illustration are
encompassed by the Society, from concept sketches to highly rendered photo-real
images including computer generated perspectives.
Keep up to date with the SAI and download the latest Newsletter or
Viewpoint Magazine. Click on the icon (right) to save the PDF to your computers
desktop. You will need
Adobe Acrobat Reader.
Architectural Illustration
A Masterclass Tradition
Commenting
on the importance of visual communication as a basic tool to the design
professions, the office of Minoru Yamasaki Associates concluded, "An
architect without these skills is like a pianist without a piano." In the
complexity of today's global architectural practices, it cannot be expected
that the registered architect, or even the architectural designer, can keep
pace with the profession of architectural illustration. If architects are
paying attention to the unavoidable main focus of their profession, they simply
won't have time in one lifetime to acquire the necessary skills.
A career as an architectural
illustrator combines the traditional skills of rendering with advanced computer
graphics, on a project-by-project basis. The hand-drawn rendering reaches back
to the Master Class practice, where a student converses and works creatively
with a leading practitioner. High end computer graphics and virtual images lead
us from today into an exciting future.
The original meaning of the word
'illustrate' was 'to enlighten intellectually, culturally or spiritually'. The
notion of the illustrator as an illuminator is still current. A well-conceived
illustration can be arresting and provocative; it can help create an image for
a building or space; it can make a spatial statement of its own; and it can
speak volumes to clients, building authorities and the general public.
Many factors contribute to the
demand for architectural illustration. Today's global practices of architects,
planners, landscape architects and interior designers rely increasingly on
visualization services requiring artistic and CAD-based skills in space
visualization, signage and environmental graphics, photography and modelling.
The new technologies have increased opportunities for high quality performance;
however, it remains important to communicate architectural solutions through a
wide range of visual media in a manner that clients can comprehend.
Consequently, career opportunities are found in architectural
design/illustration offices, architectural firms, commercial or contract
facilities planning; interior design firms, industrial and graphic design
firms, art agencies and studios, and government and planning agencies.
A university degree program in
architectural illustration will ideally explore a variety of attitudes about
art, connect to aspects of architectural education and building technology, and
lead the student through a sequence of courses, events and experiences that
develop individual potential in terms of specific illustration practice. The
curricula goal should be to prepare each student to enter the
design/illustration profession as an eminently skilled, creatively aware and
highly motivated illustrator.
With or without a senior thesis
project and internship, it is essential that the program in architectural
illustration emphasize the essential need for each student to create an
outstanding portfolio to demonstrate the meaningful expression of creative
ideas, talents and professional competence. The curriculum-centered artistic
skills in graphic design, sculpture, architectural models and photography are
ultimate communicated to leading global practices through a personal, creative
portfolio.
The profession of Architectural
Illustration challenges creative individuals who enjoy working with architects
and other design professionals, who are interested in an increasing
understanding of the design and building process, who recognize the value of
high quality design, and who are proactive in applying a complete visual
communications spectrum to achieve the design goals.
Professional societies, including
the New York Renderers Society, the American Society of Architectural
Perspectivists and the Society of Architectural Illustration in the UK, offer
opportunities and expertise for continued growth and development.
Author
Neville Clouten, Ph.D.
Dean, College of Architecture and Design
Lawrence Technological University