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Table of Contents

Starting Your Career as a Freelance Illustrator
or Graphic Designer
Acknowledgements

Introduction

Chapter 1. Why Should You Freelance?
What Are The Pluses And Minuses Of Freelancing?
How Do I Find Out If I Have The Right Stuff For Freelancing?
Would a Staff Position Be More Helpful At First?
Making the Break to Freelancing
Is Art School Necessary?
Do Internships Help?
Selling It
Hustle and Bustle
The Ten Commandments of Freelancing

Chapter 2. Freelance Illustration: Where Do You Start?
Should You Do It All?
Finding The Right Markets
The Great Art Versus Illustration Debate
Local Versus National
New Kid In Town
Location, Location, Location
Working with New Businesses freelance illustration
Bids and Estimates
Networking
Volunteering
Referrals
Fifteen Quick and Easy Ways to Lose Clients

Chapter 3. Off On The Right Foot
Do You Have What it Takes?
Tally, Ho!
Is The Opportunity To Succeed There?
Where Are Your Potential Clients?
Research, Research, and More Research
Your Current Clients
Love What You Do

Chapter 4. Creating A Plan for Your Business
Decide What You’re Going to Do
Set Goals
Selecting A Lawyer
Decide How You Will Make it Work
Choose a Business Structure
Partnership Pitfalls
Finding Vendors and Suppliers
Will Your Plan Work?
Ya Gotta Have A Plan
Wow, What I Did Wrong!

Chapter 5. Setting Up Shop
Decide Where You’ll Work
Computers, Buy And Large
Choose Your Supplies and Equipment
New, Used, or Leased

Chapter 6. Developing Your Financial Plans
Figure Out How Much Money You’ll Need
Estimate How Much You Think You’ll Earn
Can You Make Ends Meet?
Getting the Money You Need freelance illustration
Credit Ratings
Beyond the Bank: Other Loan Options
Establishing Credit with Vendors and Suppliers
Seek an Accountant’s Advice
Know The Score

Chapter 7. Pricing Your Work And Getting Paid
The Price Is Right?
What to Charge for Your Time
Charging by the Project
High and Low
Working on Spec
Preparing and Presenting a Proposal
Just Sway No—Roger Brucker’s Pocket Guide to Handling Objections
Estimating Costs
Get it in Writing
Sales Tax
Billing Procedures and Payment Schedules
Getting Your Money
When Push Comes to Shove

Chapter 8. Managing Your New Studio
Managing Your Work
Managing Your Money
Cover Me
Putting Money Back Into Your Studio
Help...I Need Somebody!
Is Big Better?
Loans: Maybe Now, Maybe Later

Chapter 9. Bringing In Clients
Finding Clients
Promote Yourself
The Self-Promotion Piece freelance illustration

Television and Radio Advertising
Cold Calls
Ten Steps to Telemarketing Success
Competitions
Pro Bono Work
Your Portfolio
Six Tips for a Good Presentation
Keep the Clients You Get
The “Big” Accounts

Chapter 10. How Do You Get Noticed?
Self-Promotion Is Always Within Your Budget (No Matter What Your Budget)
Putting The Program Together
Presenting a Visual Identity
Costs
Priorities
Samples 101
Mailing A Portfolio
Compiling A Mailing List
Renting Mailing Lists
Artist’s Representatives
Awards Annuals

Chapter 11. What Goes Into A Portfolio?
Your Portfolio: Quality, Not Quantity
Mailing Portfolios
Seven Laws of Submitting Work Through The Mail
Arranging A Portfolio Review
Targeting A Portfolio
Assembling A Portfolio
Now See Chapter 19

Chapter 12. The Magazine Market
What Magazines Need
Researching the Market
Finding The Look
Editor or Art Director?
Best Magazines For Beginners
Cultivate A Variety
Going Postal
Stick A Stock In It
Organizations

Chapter 13. Selling To Newspapers
Skills For Newspapers
Freelance Versus Staff
Call To Query
Name That Tone
Art Director Versus Editor
Start Locally
Directories of Newspapers
Organizations

Chapter 14. Working With Advertising Agencies
Advertising Agencies Versus Public Relations Firms
Skills Needed
Full-Service Agency
When Freelancers Are Needed
Finding Suitable Agencies
They’re Special
You’re Special
Knowing the Market
Ways to Break In
Appropriate Samples
Local Talent
Buyouts and Work-for-Hire
Organizations

Chapter 15. Selling To Book Publishers
In the House
House Hunting
Booked Solid: Freelance Possibilities
Working through the Mail
Jobs for Designers
Collaboration
Samples
Whom to Contact
Local First?
Directories, Organizations, Trade Magazines

Chapter 16. The Greeting Card Market
What Type of Cards Are There?
Suitable Art
Many Happy Returns—Researching Cards
Other Paper Products
Using Freelance Help
Samples
The Verse is Yet to Come
Commissioned Designs
Selling All Rights
Card Format
The Series
Trends

Chapter 17. Working With Art And Design Studios
What a Concept!
Skills Needed
What’s So Special?
Designer Labels
Local Talent
Best Introduction
Breaking in and Entering
Studio Style
Directories, Organizations, and Magazines

Chapter 18. Selling To Small Businesses
What Type Of Freelance Help Do Small Businesses Need?
Variety of Small Businesses
Introducing Yourself
Finding New Businesses
Samples
Awww, Go Art Direct Yourself
Locals Preferred
Naming Names
Locals Preferred

Chapter 19. Marketing On The Web
Surf’s Up!
Contact Sport
To (Web) Market We Will Go
The Name Game and Beyond
The Plan (Dreams, Goals, and Business Plans)
World Wide Portfolio: The Monlux Hierarchy
Who’s Minding the Store?
Web Sights
It’s a Small World After All