Logo

 

 

 

A new logo design doesn't have to cost you thousands of dollars. In fact, a new logo that is created to integrate perfectly within your new website will cost you a lot less than you think.

At RiteLogics, we look at logo design in the same way that we look at web page artistry - it has to be clean, easy to read, memorable, professional, beautiful and ideally it has to be easy to incorporate into your existing marketing efforts. In fact, your RiteLogics logo is designed with your needs in mind.

 

Just tell us what you'd like your logo to look like and we'll begin working up some options within 72 hours. A new logo design can invigorate your business, but if you rely on a random stranger with a copy of Photoshop to create the symbol that your organization will become known by over the years ahead, you may well get less than you bargained for.

 

Look to the professionals. Look to RiteLogics for your logo design.

Professional logo design starting from         

 

Contact us today, and find out how effective we can serve your logo design needs.

 

 

Logo

From Wikipedia, the free encyclopedia

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For other uses, see Logo (disambiguation).

 

 

The Wikipedia logo is an emblem and a name.

A logo (from the Greek ???????? = logotipos) is the conglomerate of a graphic element, symbol, or icon of a trademark or brand and its logotype, which is set in a (preferably) unique typeface or arranged in a particular way. The effect of which should be immediate recognition. The shapes, colors, fonts and images are usually different from others in a similar market. The logo is one aspect of the brand of a company or economic entity.

Contents

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* 1 Overview

* 2 Logos today

o 2.1 Brand slogans

o 2.2 Color

* 3 Logo design

* 4 Examples

o 4.1 Logos in subvertising

* 5 See also

* 6 External links

Overview

A logo is an iconic symbol designed to represent a company, product or service, and sometimes certain places (e.g., Canada). It also depicts an organization's personality.

In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. In this article several examples of true logos are displayed, which may generally be contrasted with emblems, or marks, which include non-textual graphics of some kind. Emblems with non-textual content are considered one aspect of a complete logo.

Distinct aspects of a complete logo:

* Logotype/Wordmark/Lettermark: text or abbreviated text

* Icon: symbol / brandmark

* Slogan: description of the company

The uniqueness of a logo is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. To the extent that a logo achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. Once a logo is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it. Besides uniqueness, there are other aspects that make an effective logo.

An effective logo:

* is unique, and not subject to confusion with other logos among viewers

* is functional and can be used in many different contexts while retaining its integrity

o should remain effective reproduced small or large

o can work in "full-color", but also in two color presentation (black and white), spot color, or halftone

o may be able to maintain its integrity printed on various fabrics or materials (where the shape of the product may distort the logo)

* displays basic design principles (space, color, form, consistency, and clarity)

* represents the brand/company appropriately

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Logos today

 

 

Red Cross and the Red Crescent logos.

Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logo that many have realized that only a few of the thousands of signs people are faced with are recognized without a name. The consequence is the notion that it makes less sense to use a sign as a logo, even together with the name, if people will not duly identify it. Therefore, the trend in the recent years has been to use both images (icons) and the company name to emphasize the name instead of the supporting graphic portion, making it unique by its letters, color, and additional graphic elements.

Emblems (icons) may be more effective than a written name, especially for logos being translated into many alphabets; for instance, a name in the Arabic language would be of little help in most European markets. A sign or emblem would keep the general proprietary nature of the product in both markets. In non-profit areas, the Red Cross (which goes by Red Crescent in Muslim countries) is an example of an extremely well known emblem which does not need a name to go with. Good branding also helps to facilitate cross-language marketing. The Coca-cola logo can be identified in any language because of the standards of color and the iconic ribbon wave.

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Brand slogans

Sometimes a slogan is included in the logo. If the slogan appears always in the logo, and in the same graphic shape, it can be considered as part of the logo. In this case it is a brand slogan also called a claim, a tagline or an endline in the advertising industry. The main purpose of it is to support the identity of the brand together with the logo. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brands image while different slogans link to each product or advertising campaign.

 

 

AdBusters corporate flag.

Examples:

* U.S. Army: An Army of One.

* Ryanair: The low fares airline.

* iPod nano: 1,000 songs. Impossibly small.

* Amazon.com: And you're done.

* Nokia: Connecting people.

* World Wrestling Entertainment: "Attitude" Get It!

* BMW: The Ultimate Driving Machine.

* Professional Golfers' Association: These Guys Are Good.

* Nintendo DS: Touching is Good.

* Subway: Eat Fresh.

* Nike: Just Do It.

* Lexus: The Passionate Pursuit of Perfection.

* Adidas: Impossible Is Nothing.

* National Basketball Association (NBA): I Love This Game.

* EA Sports: It's In The Game.

* White Castle: What You Crave.

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Color

Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey. For instance, loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc.

Color is also useful for linking certain types of products with a brand. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo.

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Logo design

Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.

When designing (or commissioning) a logo, practices to encourage are to

* use few colors, or try to limit colors to spot colors (a term used in the printing industry)

* avoid gradients (smooth color transitions) as a distinguishing feature

* produce alternatives for different contexts

* design using vector graphics, so the logo can be resized without loss of fidelity

* be aware of design or trademark infringements

* include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. brand standard manual)

* do not use a specific choice clip-art as a distinguishing feature

* do not use the face of a (living) person

* avoid photography or complex imagery as it reduces the instant recognition a logo demands

* avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke